Digital marketing encompasses all advertising campaigns which use a digital device or the internet. Businesses utilise digital platforms such as search engines, social networking, email, and so on to promote their goods and services to potential customers.
Digital marketing makes it possible to achieve a bigger audience than you can through conventional mass marketing, and specifically target the segments that are most likely to purchase your products and services. Because of the ability to implement highly specific targeting, it’s frequently cheaper compared to conventional mass marketing, and allows you to measure performance on a daily basis and change strategy if necessary.
- Search Engine Optimization (SEO).
- Content Marketing.
- Social Media Marketing.
- Pay Per Click (PPC).
- Native Advertising.
- Marketing Automation.
- Email Marketing.
- Online PR.
- Inbound Marketing.
Digital marketing can work for almost any type of business in any industry. Whatever your company sells, digital marketing can still generate valuable leads from online traffic.
Digital marketing allows you to target a highly-specific audience, and deliver personalised and relevant messages to your target audience.
Should you put an advertisement on TV, in a magazine, or on a billboard, then you have a very limited amount control over who sees the advertisement. Obviously, it is possible to quantify certain demographics — such as the magazine’s average readership, or even the demographic of a specific neighborhood, but it is still not very accurate.
Digital marketing is a cheaper solution, and offers small to medium size businesses a high return on investment as opposed to mass media. Get in touch with us today to find out how the team at Digitalstream can help you implement a successful campaign for your business.